SAP SuccessFactors has a New Logo and a New Name

By Posted January 29th, 2016

SAP and SuccessFactors have evolved a great deal over the past several years and they now have a new name and logo to share. Instead of “SuccessFactors, an SAP Company”, the company is now officially being called SAP SuccessFactors. Siddharth Taparia, SAP AG’s Vice President of Marketing and Head of Marketing M&A said, “This change is a step in our quest toward bringing the best products and solutions to our customers, whether they were born at SAP or became part of SAP through an acquisition. This marks an important milestone in that journey.”

Gone is the cute SuccessFactors logo that I always liked with the little red heart the blue backgrounded SAP logo. They have been replaced with a new simple unified logo.

This unification comes on the heels of SAP’s preliminary Fourth Quarter and Full Year 2015 results, which included exceeding their 2015 Targets and raising their 2017 Midterm Ambitions.

You can learn more about the announcement via SAP’s official news site found at: http://news.sap.com/the-story-behind-the-unified-sap-brand/.

Craig Powers at ASUGNews published an article this week that talks about SAP’s journey and even includes an interview with Mike Ettling, SAP SuccessFactors President. Highlights include:

  • Performance Management, Learning, and Intelligent Services will be the three SAP SuccessFactors modules to receive the most significant updates in the first half of 2016
  • SAP SuccessFactors President Mike Ettling expects new VP of Strategy and former Gartner Research Director Yvette Cameron to help apply CRM principles to HR technology

You can read Craig’s article at ASUGNews here: